和酒店網(wǎng)絡(luò)營(yíng)銷相關(guān)的策略有哪幾個(gè)？
1.產(chǎn)品策略
    在酒店網(wǎng)絡(luò)營(yíng)銷中，客人只能通過(guò)酒店的網(wǎng)頁(yè)來(lái)了解客房、餐飲等就是產(chǎn)品，從而作出預(yù)訂決策。因此做好酒店網(wǎng)頁(yè)設(shè)計(jì)和構(gòu)建虛擬產(chǎn)品是酒店產(chǎn)品策略的關(guān)鍵。
   （1）網(wǎng)頁(yè)設(shè)計(jì)
    前面已介紹了酒店網(wǎng)頁(yè)設(shè)計(jì)的要求。總的來(lái)說(shuō)，無(wú)論采取哪種形式的網(wǎng)頁(yè)設(shè)計(jì)，必須要能夠吸引客人。
   （2）虛擬產(chǎn)品
    酒店可以利用網(wǎng)絡(luò)技術(shù)，構(gòu)建虛擬產(chǎn)品，幫助客人在購(gòu)買(mǎi)前能了解產(chǎn)品，并對(duì)產(chǎn)品提出自己的要求。例如，酒店在網(wǎng)站上推出虛擬客房，讓客人在預(yù)訂前，通過(guò)登錄網(wǎng)站進(jìn)行模擬參觀。網(wǎng)站通過(guò)畫(huà)面、聲音依次為客人呈現(xiàn)客房全景、窗外景色、家具設(shè)備、房頂裝飾、地毯花紋等，并介紹服務(wù)項(xiàng)目。如果客人滿意，就可以進(jìn)行預(yù)訂；如果覺(jué)得某些方面還不盡如人意，則可把要求提交網(wǎng)站，酒店將根據(jù)要求進(jìn)行調(diào)整，并邀客人再次參加，盡可能滿足客人的需求。
2.價(jià)格策略
    如前所述，網(wǎng)絡(luò)營(yíng)銷能降低酒店的相關(guān)成本，酒店可以給予網(wǎng)上預(yù)訂的客人以更優(yōu)惠的價(jià)格。同時(shí)，網(wǎng)站應(yīng)建立房?jī)r(jià)自動(dòng)調(diào)節(jié)系統(tǒng)，按照旅游的淡旺季、市場(chǎng)供需情況、其他酒店的價(jià)格變動(dòng)等情況，進(jìn)行價(jià)格調(diào)整，并且定期提供優(yōu)惠、折扣等，以吸引客人。酒店應(yīng)該充分利用網(wǎng)絡(luò)營(yíng)銷具有的交互式特點(diǎn)，和客人一起“商議”合理的價(jià)格。客人在預(yù)定時(shí)，可以提交能夠接受的價(jià)格范圍，以及所需客房的樓層、朝向等資料，酒店根據(jù)這些資料為其確定相應(yīng)的客房。如果客人需要預(yù)訂是一個(gè)價(jià)格不超過(guò)250美元位于四樓的標(biāo)準(zhǔn)間，但酒店只能提供一間位于四樓可價(jià)格是260美元的標(biāo)準(zhǔn)間。此時(shí)，酒店可以和客人進(jìn)行協(xié)商，讓其做出選擇，并向客人做出承諾，下次入住時(shí)可享受更優(yōu)惠的價(jià)格。這樣，客人就可能比較主動(dòng)地做出購(gòu)買(mǎi)決策。
3.渠道策略
    酒店網(wǎng)絡(luò)營(yíng)銷的渠道策略，重點(diǎn)是建立會(huì)員網(wǎng)絡(luò)，為會(huì)員提供信息和優(yōu)惠的產(chǎn)品。酒店可以把入住的客人聯(lián)系起來(lái)，組成會(huì)員網(wǎng)絡(luò)。透過(guò)網(wǎng)絡(luò)平臺(tái)，促進(jìn)會(huì)員的聯(lián)系和交流，培養(yǎng)客人對(duì)酒店的忠誠(chéng)度。例如在客人離店后，通過(guò)E-mail詢問(wèn)其對(duì)酒店客房的意見(jiàn)；在節(jié)假日，通過(guò)E-mail向會(huì)員發(fā)送精致的賀卡，在新產(chǎn)品上市前，通過(guò)E-mail通知會(huì)員，并征求意見(jiàn)。
4.促銷策略
    網(wǎng)站只有大量的訪問(wèn)者訪問(wèn)，才有可能提升網(wǎng)上的銷售額，因此酒店網(wǎng)絡(luò)營(yíng)銷的促銷關(guān)鍵是對(duì)網(wǎng)站的促銷，提高其點(diǎn)擊率和瀏覽率。當(dāng)前，對(duì)網(wǎng)絡(luò)的促銷，方法眾多，酒店可以根據(jù)具體情況，選擇合適的方法進(jìn)行促銷。
And Hotel Internet marketing strategy where a few?
(1) product strategy
    In hotel Internet marketing, guests can only through the hotel website to learn about the rooms, catering and other products to make a booking decision. Therefore, a good web page design and build the virtual product is the key of the hotel product strategy.
   (1) web design
    In front of the hotel web design requirements. Overall, No matter what form of web design must be able to attract guests.
   (2) virtual
    The hotel can take advantage of network technology to build virtual product to help customers understand the product before buying, and make their own requests. For example, the hotel on the site launched virtual rooms, allows guests to to simulate visit by logging onto the site before booking. Site followed by the picture and sound rendering panoramic rooms, the scenery outside the window, furniture, equipment, roof decoration, carpet patterns, such as guests, and describes the service project. If the guests are satisfied, you can make a reservation; If you feel that certain aspects are still not satisfactory, can be submitted to the site, the hotel will be adjusted as required, and invited guests to participate again, as far as possible to meet the needs of guests.
(2) pricing strategy
    As mentioned earlier, network marketing can reduce the associated costs of the hotel, hotel online booking guests can give a more favorable price. The same time, the site should be established prices automatically adjust the system in accordance with the peak seasons of tourism, the market supply and demand situation, the changes in the prices of other hotels, etc., price adjustment, and regularly offers, discounts, etc., in order to attract guests. The hotel should make full use of the interactive features of network marketing, and guests to "negotiate" reasonable prices. At time of booking, guests can submit information acceptable to the price range, and required room floor, orientation, and the hotel its the basis of these data to determine the appropriate rooms. If guests need to book a price no more than 250 U.S. dollars in the fourth floor of standard rooms, but the hotel can only provide a fourth floor price is $ 260 standard rooms. At this point, the hotel and guests consultations allowed to make a choice to the guests make a commitment next stay to enjoy a more favorable price. In this way, guests may take the initiative to make a purchase decision.
3 channel strategy
    The hotel network marketing channel strategy, the focus is to establish a membership network, and provides members with information and offers products. Hotel Guests can link up, composed of members of the network. Through the network platform to promote contacts and exchanges of members, to cultivate the loyalty of the guests of the hotel. Asked their opinions on the hotel after guests check, for example, via E-mail; on holidays, fine greeting cards sent to members via E-mail, before the new products to market, via E-mail notice to members and to solicit comments.
(4) promotion strategy
    Site visit only a large number of visitors, will it be possible to increase online sales, so the key to the hotel Internet marketing promotion site promotion, improve click-through rate and hit rate. At present, network marketing, many methods, the hotel can choose the appropriate method depending on the circumstances, in their marketing.